How can I rebrand my store (change my store name)?

Question: How can I change my store name that appears in page titles, alt tags, and other SEO data?

Answer: There are two places where you must update your store name.

1. Update Store name in your Shopify admin, in Settings ⇨ General ⇨ Store details:

2. Update  Brand Name in the app's Google Snippets page:

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