Content should be over 50 words to be indexed properly by search engines
We recommend at least 50 words for your product descriptions for two reasons:
- Google and other search engines work by matching search phrases to the content of your page. In order for this to work, your content (i.e. your product description) should not be too short.
- Customers tend not to trust online stores that have extremely short (or missing) product descriptions.
Here is a more detailed guide on word count and other guidelines for writing great product descriptions.