Target keywords NOT found in product title / description
Question: In an audit I see the error "Target keywords NOT found in product title / description." How can I fix this?
Answer: For your pages to be more highly ranked in Google, each page should be optimized for a particular keyword phrase, which means that the keyword phrase should appear in certain places—including the product title and product description. For more on keywords, as well as a quick video walkthrough, see our guide How to use effective keywords.
Here is how to fix the issue: simply add the target keyword phrase (exactly, word for word) to the Product Title or Product Description, then save your changes and refresh the audit page. The target keyword phrase can be found at the top of the audit:
Here is an example in the product description. (To fix a missing keyword in the page title, follow these same steps but changing the product title instead.)
Once you refresh the audit page, the issue should be fixed: